Subscribed Articles

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Can the Starbucks card model work for publishing?

Publishers that embrace Total Monetization can transform news consumption into a personalized, accessible experience akin to buying a cup of coffee, unlocking a new revenue stream and recurring growth.

Build, adjust, move fast: Modularity meets Total Monetization

The full power of Total Monetization can only be unlocked with the right technology: a modular monetization platform. Its flexibility and scalability gives businesses the freedom to experiment with and adjust offerings to match customer — and market — demand as quickly as it evolves.

Mix it up: How to implement multiple monetization models

Now that you’ve had some time to let the concept of Total Monetization sink in, we want to shift your focus just a bit. In this edition of Subscribed, we’ll talk about the essential groundwork needed to successfully adopt Total Monetization.

Follow the dots: Why a customer-centric world requires a demand-led strategy

But wait, you say! Isn’t it already obvious to all that you have to start with the customer? Yes. But here’s the problem: too many company strategies are still focused on the past, where they push supply instead of monetizing demand.