While the concept of "usage" might seem straightforward from a customer's perspective, the underlying business and technical processes are more complex.
Why ‘click to cancel’ is a no-brainer
Why ‘click to cancel’ is a no-brainer
This might sound like a nightmare for companies that live and die by recurring revenue, but it’s actually a boon for businesses.
How the freemium model can help unlock recurring growth
How the freemium model can help unlock recurring growth
The key to growth is having a desirable product or service and making it easily accessible. A free path to your product is a great starting point, and when combined with other pricing models it can be even more powerful.
What Total Monetization means at Zoom
What Total Monetization means at Zoom
Zoom has evolved from a meetings platform to a business revolutionizing work, with a focus on AI and flexible pricing to meet diverse customer needs.
Demystifying usage billing: Metering & rating
Why ‘click to cancel’ is a no-brainer
How the freemium model can help unlock recurring growth
What Total Monetization means at Zoom
Demystifying usage billing: Metering & rating
Why ‘click to cancel’ is a no-brainer
How the freemium model can help unlock recurring growth
What Total Monetization means at Zoom
Embracing the ‘divinely discontent’ customer
Paywall 3.0: How AI can help save the news
Can the Starbucks card model work for publishing?
Build, adjust, move fast: Modularity meets Total Monetization
Mix it up: How to implement multiple monetization models