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Reimagining the Channel Experience for the Subscription Economy

Frameworks and models

Reimagining the Channel Experience for the Subscription Economy
For manufacturers looking to win the channel experience, five key levers can mean the difference between success and failure.
The Rivian S-1: Customer Lifetime Value Comes to the Auto Industry

Frameworks and models

The Rivian S-1: Customer Lifetime Value Comes to the Auto Industry
Imagine buying a new cell phone on the condition that you can’t upgrade any of its apps. Also, you’re not allowed to buy any new ones, ever. That’s right -- your apps must remain frozen in perpetuity! That would seem like an odd proposition.
Designing the Subscription Bundle: The Biphasic Monetization Strategy

Business innovation

Designing the Subscription Bundle: The Biphasic Monetization Strategy
Tien Tzuo recently shared a Harvard Business Review article, “What Belongs in Your Basic Bundle,” that talked about a concept called “Biphasic Monetization Strategy.” We got a ton of responses, but also some questions, so Tien thought, why not go talk to the author.
Airbnb-as-a-Service: Digital Nomads & The New Normal

Business innovation

Airbnb-as-a-Service: Digital Nomads & The New Normal
Airbnb is shifting from a transactional travel business to an ongoing lifestyle service. It's not about booking discrete stays anymore; it's about providing compelling environments for people to live, work and play.
Reimagining the Channel Experience for the Subscription Economy
The Rivian S-1: Customer Lifetime Value Comes to the Auto Industry
Designing the Subscription Bundle: The Biphasic Monetization Strategy
Airbnb-as-a-Service: Digital Nomads & The New Normal
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Adobe’s Purchase of Figma Doubles Down on One of The Best Moves in Business History

Frameworks and models

What Is Netflix’s Next Move? Debating Pricing Strategies with a Subscription Strategist

Pricing and packaging

Looking At Data: Three Lessons On Why Subscription Businesses Are Still Growing

Subscriber acquisition and retention

Can Twitter Ever Be Successful With Subscriptions?

Frameworks and models

The Lateen Sail: Sustainability & Cloud-Based Subscriptions

Business innovation

Apple as a Service: It’s About Time

Frameworks and models

How Zuora’s Subscribed Strategy Group Helped a Major Auto OEM Launch and Monetize Connected Services

Business innovation

The Subscription Economy in 5 Charts

Business innovation

Decathlon: Making Sports More Accessible (and Sustainable) with Subscriptions

Frameworks and models

FRESH SUBSCRIPTION STORIES DELIVERED TO YOUR INBOX, WEEKLY.

MUST WATCH       Frameworks and models

The Rise of Usership: A Subscribed Documentary

Frameworks and models

The Rise of Usership: A Subscribed Documentary

The World Subscribed with CareAR, a Xerox Company

Strategic guidance
Strategic guidance

Subscriptions Explained: How Google Is Accidentally Saving The World

Frameworks and models
Frameworks and models

Subscriptions Explained: Move Over Tesla—How Cars Are Turning Into Services

Frameworks and models
Frameworks and models

Activate’s Michael Wolf on the Future of Media & Technology

Frameworks and models

BCG’s John Pineda on Subscription Pricing Strategies

Frameworks and models

SaaS Growth Advisor Georgiana Laudi on Customer-led Growth

Strategic guidance

Marco Bertini, Visiting Harvard Professor on Pricing and Selling Value

Frameworks and models

Google Cloud’s Wayne McCulloch on the Subscriber Experience and 7 Pillars of Customer Success

Strategic guidance

SUBSCRIBED INSTITUTE: THE THINK TANK FOR THE SUBSCRIPTION ECONOMY