Bundling, Unbundling, Rebundling: Lessons from Streaming Media
A funny thing is happening in living rooms right now. People are looking at their monthly credit card bills—Netflix, Disney+, Hulu, Max, Peacock, Apple TV+, Amazon Prime—and saying: “Wait a second. This feels exactly like cable all over again.” They’re right. After over a decade of unbundling in streaming media, the New York Times has declared that the bundle is back.