Hi, I’m
Lise‑Ann
Lise-Ann Brennan knows how to use data for good.
DIRECTOR OF TECHNOLOGY
FOR SUBSCRIPTIONS
THE TELEGRAPH
Hi, I’m
Lise‑Ann
Lise-Ann Brennan knows how to use data for good.
DIRECTOR OF TECHNOLOGY
FOR SUBSCRIPTIONS
THE TELEGRAPH
A new, collaborative world
Anyone who knows Lise-Ann Brennan will tell you she’s an organizer at heart. Her skill at putting things and people in the right place and making others feel comfortable drives her to break down silos and unify teams at The Telegraph, a premier national British news organization. This attention to others also helps Brennan design stellar customer experiences that make the subscription journey one that lasts a lifetime. Her philosophy is to use data for good — learning as much as possible about customers to help them feel understood, give them a sense of community, and deliver the right journalism to the right people. This, in turn, guides her exploration into the latest technological innovations that can help The Telegraph’s subscriber-focused strategy flourish.
“People are used to subscriptions, and now they want more flexibility, more community, more control of their data and their consumption. We have to build in a way that supports what the customer data tells us they need — to learn from them. It’s a new, collaborative world.”
A new, collaborative world
Anyone who knows Lise-Ann Brennan will tell you she’s an organizer at heart. Her skill at putting things and people in the right place and making others feel comfortable drives her to break down silos and unify teams at The Telegraph, a premier national British news organization. This attention to others also helps Brennan design stellar customer experiences that make the subscription journey one that lasts a lifetime. Her philosophy is to use data for good — learning as much as possible about customers to help them feel understood, give them a sense of community, and deliver the right journalism to the right people. This, in turn, guides her exploration into the latest technological innovations that can help The Telegraph’s subscriber-focused strategy flourish.
“People are used to subscriptions, and now they want more flexibility, more community, more control of their data and their consumption. We have to build in a way that supports what the customer data tells us they need — to learn from them. It’s a new, collaborative world.”
ACCELERATE CHANGE
Building for
the future
“Doing modern business at The Telegraph is about protecting the integrity of our product while building for the future. We’re creating a unified approach across the organization to deliver quality journalism in the best way for our customers.”
Building for the future
“Doing modern business at The Telegraph is about protecting the integrity of our product while building for the future. We’re creating a unified approach across the organization to deliver quality journalism in the best way for our customers.”
A powerhouse of information and technology
As Brennan’s team explores the next evolution of technology, they’re discovering how artificial intelligence and machine learning can help them delve into huge amounts of data and use it to respond to customers personally and effectively. In particular, Zuora has helped the Telegraph use insights about customer preferences to enhance payment success and prevent involuntary churn. Beyond a simple billing system, Brennan describes Zuora as “a powerhouse of information and technology” that allows The Telegraph to harness customer data, optimize systems, and future-proof their revenue streams.
“The Zuora tool allows us to harness the information about all of our customers in the financial realm that then informs how we should optimize. It’s more than just a billing platform for us. It’s data, it’s customer experience, it’s future proofing the revenue streams that we’ve built with these customers.”
“We put so much emphasis on data because it is where the power comes from. It informs the decisions we take. Zuora enables us to report in so many different ways — I can spend hours in the reporting suite just carving and dicing data to see what it’s telling us and where we should be looking.”
A powerhouse of information and technology
As Brennan’s team explores the next evolution of technology, they’re discovering how artificial intelligence and machine learning can help them delve into huge amounts of data and use it to respond to customers personally and effectively. In particular, Zuora has helped the Telegraph use insights about customer preferences to enhance payment success and prevent involuntary churn. Beyond a simple billing system, Brennan describes Zuora as “a powerhouse of information and technology” that allows The Telegraph to harness customer data, optimize systems, and future-proof their revenue streams.
“We put so much emphasis on data because it is where the power comes from. It informs the decisions we take. Zuora enables us to report in so many different ways — I can spend hours in the reporting suite just carving and dicing data to see what it’s telling us and where we should be looking.”
“The Zuora tool allows us to harness the information about all of our customers in the financial realm that then informs how we should optimize. It’s more than just a billing platform for us. It’s data, it’s customer experience, it’s future proofing the revenue streams that we’ve built with these customers.”
Meet the faces of modern business
Unlock the power of direct, digital customer relationships.
Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.
Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.
And that’s where Zuora comes in.
Unlock the power of direct, digital customer relationships.
Behind every brand doing modern business is a leader who is bold enough to redefine the relationship between the company and their customers. This kind of innovation requires courage, insight, and collaboration. It also requires flexibility and speed — because timing is everything. To make it work, you need the right business model, the right technology and the right organizational structure.
Modern business leaders who can successfully bring these to fruition become Accelerators, setting the pace for innovation and growth within their industry.
And that’s where Zuora comes in.
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