We help businesses activate monetization strategies and drive recurring growth
The Subscribed Institute is a dedicated think tank focused on the challenges and opportunities of the Subscription Economy. With more than 1,500 executive members from over 600 companies around the world, the Institute serves as a unique source of ideas, data, and connections for business leaders around the world.
Why Zuora’s Subscribed Institute?
Short, High-Impact Engagements
Fast, focused strategy sessions to align your team and drive action.
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Benchmark-Backed Insights
Every recommendation is grounded in proprietary industry data.
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Deep Monetization Strategy Expertise
Our strategists are operators with years of experience across recurring revenue models.
Data-Driven Insights for Recurring Revenue Strategy
You launched a successful recurring revenue offering, but the game keeps changing. One day it’s subscriptions, the next it’s usage-based, hybrid, or something new entirely. With AI accelerating change, you’re essentially chasing a moving target. That’s why we created the Subscribed Institute.
Our data uncovers how leading companies are adapting to the evolving mix of monetization models—recurring, consumption, one-time, and beyond. We partner with firms like BCG, McKinsey, and INSEAD to deliver forward-looking benchmarks and practical frameworks.
Because the truth is: you don’t know how you’ll need to price and package next week, let alone next year. But with the right data, you can stay agile—and stay ahead.
Our Services
From strategy to execution, our expert-led engagements are designed to help you navigate the complexities of modern monetization. Whether you’re optimizing pricing, launching a new offering, or assessing operational readiness, we deliver structured services to help you align leadership, refine your approach, and execute with confidence. Each engagement is tailored to accelerate your growth and adaptability in today’s dynamic market.
The Team
Amy Konary
Michael Mansard
David Warren
Director, Subscribed Institute, North America
The Subscribed Institute gives senior executives a forum to ask the big, hard questions in a room with experts and peers. My team is in the trenches…and I want to be out ahead of them thinking about what will come next.”
A forum for executives to share best practices and learn from each other so we can provide value to the organization”
Subscribed Strategy Group
Featured resources from leading experts
Strategic Guidance
Strategic Guidance
Strategic Guidance
Strategic Guidance
Frameworks/Models
Frameworks/Models