Giant Killers: Four Businesses That Changed the Customer Experience (And Two That Might)

by Brian Bell, CMO Chief Marketing Officer   Time was, a strong relationship with a customer meant that you had a responsive and courteous technical service hotline. But since the turn of the millennium, the relationship between consumer and product has changed dramatically and so too has the definition of the “customer experience.”   In […]

The 4 Reasons Why Zynga is Doomed

by Chris Holt, Marketing What’s the fastest growing segment of the entertainment industry? And what industry has increasingly become the focus of not only the media, but Hollywood actors and technology giants? The answer to both questions is the video gaming industry, and like many industries, it’s in the midst of transformation thanks to the […]