Pandora & Subscriptions: Should’ve, Would’ve, Could’ve

By Tien Tzuo, CEO   Pandora has had a rough quarter. The popular music streaming service has seen its finances dissected across business journals, its business model questioned, and a very public campaign to amend copyright law mocked by recording artists.   Many believe that the solution to Pandora’s problems is to fight to lower […]

We Called It: BMW Embraces Subscription Model, Tries to Race Past ZipCar

By Tien Tzuo, CEO   In June 2010, we talked about how BMW really needed to be more like Zipcar. We argued that BMW was already in the Subscription Economy since over 60% of its revenue was coming from its leasing business. We suggested that Zipcar’s flexibility gave it a major leg up on BMW […]

Citrix Partners With Zuora to Grow its CloudPortal Services Manager

Jeff Yoshimura, VP Marketing   Delivering and monetizing solutions in the Cloud just got a whole lot easier. Today, Zuora announced a partnership with Citrix Systems to extend the capabilities of CloudPortal Services Manager. Citrix’s Channel strategy is to aggressively grow its Citrix Service Provider (CSP) channel and Zuora will be an integral part of […]

The 4 Reasons Why Zynga is Doomed

by Chris Holt, Marketing What’s the fastest growing segment of the entertainment industry? And what industry has increasingly become the focus of not only the media, but Hollywood actors and technology giants? The answer to both questions is the video gaming industry, and like many industries, it’s in the midst of transformation thanks to the […]

Congratulating BranchOut on Hitting 25 Million Users, Getting $25 Million in Funding

Jeff Yoshimura, VP Marketing   The job board social media wars have heated up. Increasingly, prospective employees and employers have turned to sites like BranchOut for their human resources and employment needs. BranchOut is built on top of the Facebook platform and they’ve become not just the biggest challenger to job board juggernaut Linkedin, but […]

Zuora Named Top OnDemand “Company of the Year,” 16 Customers Also Honored

by Tien Tzuo, Founder & CEO   Today, I feel honored to announce that we’ve been named AlwaysOn’s OnDemand Company of the Year.     In selecting Zuora, AlwaysOn stated, “With early market entry, strong revenue, and an extremely stable, secure, and useful suite of products, Zuora’s success and continued growth is indicative of its ability […]

Zuora in Good Company with Citrix’s CloudStack, Apache Software Foundation

by Shawn Price, President   The transition to Cloud Computing is fueling a massive build out of Cloud infrastructure, projected to exceed $11 billion by 2013. With the so many new Cloud services forming from consumer, to mobile, to gaming, the question becomes: How do you then monetize these Clouds? As Zuora CEO Tien Tzuo […]

The Fear of Paywalls and the Newspaper Industry’s Need to Change

  by Tien Tzuo The Wall Street Journal’s Papers Put Faith in Firewalls perfectly encapsulates what’s wrong with the publishing industry right now. Instead of celebrating innovation and seeking new ways to adapt to a rapidly-changing media dynamic, the WSJ Russell Adams’ voices the skepticism of the industry, the very same skepticism which has led […]

Subscriptions & Weird Cat Ladies

by Megan Golden, Marketing   I would not peg myself as a cat person, per say. Maybe it’s that I’m afraid I’d wake up one day and be 45, single, with nothing to my name but a wardrobe of sweatpants, a rainbow of fabric headbands, and 15 cats in my tiny 600sq ft apartment while […]

K-Cup Coffee As Subscription Service

Chris Holt, Marketing   In college, I lived with a friend who was a coffee addict. The guy simply couldn’t function unless he had his morning cup ‘o joe, and then needed another pickup by early afternoon. He was very specific and brand loyal too: he’d always journey to the same coffee shop by the […]