K-Cup Coffee As Subscription Service
Chris Holt, Marketing In college, I lived with a friend who was a coffee addict. The guy simply couldn’t function unless he had his morning cup ‘o joe, and then needed another pickup by early afternoon. He was very specific and brand loyal too: he’d always journey to the same coffee shop by the […]
Washington Post Misses Link Between Sharing, Subscriptions, and Services
Tien Tzuo, CEO The Washington Post’s Lifestyle section published a piece on Sunday highlighting many subscription-based companies that have challenged the conventional single-transaction business model. While the Post’s analysis is mainly on retail-products-as-services like Zipcar, Rent our Boxes, Netflix, and Tie Society, the simple fact that subscription businesses have penetrated into the lifestyle section […]
Adele Tells Spotify: I’ll Find “Someone Like You”
by Chris Holt, Marketing Adele Adkins brought home an armful of Grammy Awards for her smash hit album “21.” Yet, despite millions of sales, the album “21” is notably absent from streaming music service Spotify’s content catalog. According to FastCompany.com, Adele was surprisingly fine with having the content on the site, but wanted it be […]
Babysitting as a Service…The Importance of Trust in Subscription Success
by Megan Golden, Interactive Marketing Are you a busy Bay Area parent? Do you and your hubby work late nights? Or do you just need a night to get out, away from your rugrats? Well then Wondersitter.com might just be what you need. For all those Bay Area parents working Silicon Valley hours, subscriptions have […]
A Call to Arms: How Subscription Economies are Saving the Journalism Industry
by Tien Tzuo, CEO In 2009, the journalism and publishing industries were reeling. The Rocky Mountain News had closed. The San Francisco Chronicle was in bad shape. The Seattle Post-Intelligencer was no longer in print. Unprepared for the move to digital revenue streams, these hulking and dated publishers and publications have found themselves getting flanked […]
Have the Media Subscription Wars Just Begun?
by Tien Tzuo, CEO On Wednesday, GigaOm revealed that Taiwanese mobile hardware developer HTC may be developing a streaming music service in collaboration with Beats Audio’s Jimmy Iovine. Spotify is officially on notice. Iovine, who serves as chairman of Interscope Geffen A&M, is a big mover and shaker in the music industry, and […]
Sending All My Love (And Subscriptions) To You
How subscription services and products are the new Valentine’s Day gift.
An Espresso Shot for the Subscription Economy
by Jeff Yoshimura, VP of Marketing Just in case there weren’t enough Starbucks cafes near you, Starbucks has gone one better. To continue to serve the make-at-home crowd, Starbucks just introduced automatic delivery of its coffees and teas by subscription. The Zuora team went crazy when we saw this! When we started Zuora in 2008, we […]