APPLE VS. AMAZON: THE PUSH & PULL OF MARGINS & VOLUME
Are you chasing margins, or volume? Profits, or penetration? You generally don’t get do both, as Mark Billige of Simon-Kucher recently noted in a sharp, engaging Subscribed Institute presentation. It’s usually an either/or proposition. Let’s take a look at two trillion-dollar case studies. Contrary to popular belief, Apple isn’t really concerned about unit sales. They’re […]
Subscription Pricing Strategy: What’s In a Package?
There are many components of successful subscription pricing strategies. In previous posts we’ve talked about the freemium model and determining the right price metric and level. Another critical strategy is how you define your subscription “packaging,” which is about arranging your product features into bundles that have different price points. Consumers always make trade-offs between […]