SAP, Welcome to the Subscription Economy

By Tien Tzuo, CEO           The WSJ reported this week that SAP will start to sell its core and most popular Business Suite product line via a subscription model. “It’s very, very clear that a cloud offering as a subscription is what customers want,” said Steve Lucas, SAP’s president of platform […]

Why Data Matters

by Srini Vinnakota, Director of Product Marketing GoodData Context is everything. Perhaps you look at your subscription business and notice that you’ve been growing year over year beyond your predictions, have a steady stream of new customers, and assume everything is gravy. But you’re not looking at support costs, and if your expenses begin to […]