When to be Thankful and When to be Watchful with Recurring Revenue
There are things to be thankful for and things to watch for and today we’re going to talk about things to watch for even though ‘this the season to be thankful (though, let’s be honest, you can find reasons to be thankful throughout the year, but we digress…). Anyhow, we know, you know, that person […]
Land, Expand, Retain – New Subscription Metrics
Tomasz Tunguz breaks down how SaaS company ServiceNow provided the first semblance of subscription metrics in public company reporting – and what this means
How to Win with Subscription Pricing Models
Last week we launched The Academy, a new educational site dedicated to helping companies build and run amazing subscription-based businesses. One of the content areas that always generates a lot of interest is subscription pricing and packaging. We do many live events and webinars every year and it continues to be a topic subscription business […]
Disrupt Yourself: Top 10 Reasons to Join us at Subscribed 14
It’s a good thing Subscribed 14 is around the corner! Come join us in San Francisco June 2-4 and take the path of innovation. Here are the top 10 reasons to join us this year.
SAP, Welcome to the Subscription Economy
By Tien Tzuo, CEO The WSJ reported this week that SAP will start to sell its core and most popular Business Suite product line via a subscription model. “It’s very, very clear that a cloud offering as a subscription is what customers want,” said Steve Lucas, SAP’s president of platform […]
Five Reasons Why Online Learning Rocks
As the popularity of online learning continues to grow the innovators in the field will continue to build new, refined models for educating online. It leaves one asking, just what is it about the digital format that makes it such an attractive choice?
Join the Direct Debit Debate
Elizabeth Glover EMEA Marketing One of the greatest things about working for Zuora is the opportunity to work with, and learn from, our customers, who – as the protagonists of the Subscription Economy – are forever pushing the boundaries of their respective industries. This is most apparent at our user groups, where our customers network […]
Is Amazon Prime Pulling a Netflix?
Joe Andrews Sr. Director, Marketing At first glance, Amazon’s price increase seems like a repeat of Netflix’ disaster a few years ago – remember, Netflix raised their prices and faced a ton of backlash while seeing a significant drop in # of subscribers and in short term stock price. In the Subscription Economy, […]
How to Compete with the Big Dogs of Cloud Storage
How do emerging and mid-sized cloud providers compete with the “big dogs” that already seem to dominate the market? Here is some advice from leaders on how they stay competitive and thrive.
What’s the Magic of Recurring Revenue?
The market doesn’t lie: software businesses today can either succeed by moving to a recurring revenue model or become food for faster, more adaptable competitors.
Recurring Marketing Services: How Marketers Are Making Use of SaaS
What are additional benefits of SaaS for marketers and for their consumers? We spoke with some marketing gurus and experts to explore their perspectives on leveraging the intrinsic value of the Subscription Economy in today’s marketplace.
Happy New Year from Zuora
During 2013 we saw companies of all sizes and industries embrace new recurring revenue strategies as more subscription industries emerged. That’s why we want to take a moment to look back on some of the interesting and noteworthy Subscription Economy stories of 2013.