It’s a good thing Subscribed 14 is around the corner! Come join us in San Francisco June 2-4 and take the path of innovation. Here are the top 10 reasons to join us this year.
Joe Andrews Sr. Director, Marketing At first glance, Amazon’s price increase seems like a repeat of Netflix’ disaster a few years ago – remember, Netflix raised their prices and faced a ton of backlash while seeing a significant drop in # of subscribers and in short term stock price. In the Subscription Economy, […]
By Kevin Harris, Marketing It’s been a while since I flipped on GSN, TruTV, CMT, QVC, Oxygen, VH1, or HGTV. In fact, I’m not sure if I’ve ever watched any of these channels, let alone dozens of others my cable company provides. So, if I’m never watching them, why should I have to pay […]
by Brian Bell Chief Marketing Officer We talked earlier about the upcoming war for your living room. We predicted a battle where Netflix, Microsoft, Sony, and Apple would battle against traditional powers like Comcast and HBO to provide not only subscription content, but the hardware to grant you access to the services and shows […]
by Brian Bell, CMO Chief Marketing Officer Time was, a strong relationship with a customer meant that you had a responsive and courteous technical service hotline. But since the turn of the millennium, the relationship between consumer and product has changed dramatically and so too has the definition of the “customer experience.” In […]
Tien Tzuo, CEO The Washington Post’s Lifestyle section published a piece on Sunday highlighting many subscription-based companies that have challenged the conventional single-transaction business model. While the Post’s analysis is mainly on retail-products-as-services like Zipcar, Rent our Boxes, Netflix, and Tie Society, the simple fact that subscription businesses have penetrated into the lifestyle section […]