Cable: Make People Happy. It’s Not Too Late.
By Kevin Harris, Marketing It’s been a while since I flipped on GSN, TruTV, CMT, QVC, Oxygen, VH1, or HGTV. In fact, I’m not sure if I’ve ever watched any of these channels, let alone dozens of others my cable company provides. So, if I’m never watching them, why should I have to pay […]
Transitioning to a Subscription Model: How to Make the Leap
By Kevin Harris, Marketing By this point it’s no secret how many businesses are transitioning to subscription models and one COO argues it’s becoming risky for companies not to make the leap. Yet many business leaders don’t know the keys to starting and running a successful subscription business, making the change from a traditional model […]