Transitioning to a Subscription Model: How to Make the Leap
By Kevin Harris, Marketing By this point it’s no secret how many businesses are transitioning to subscription models and one COO argues it’s becoming risky for companies not to make the leap. Yet many business leaders don’t know the keys to starting and running a successful subscription business, making the change from a traditional model […]
Washington Post Should Know Paywall Not Enough
By Tien Tzuo, CEO The Washington Post, one of the last holdouts of the old free model, has announced the likelihood of putting their content behind a paywall. But the Washington Post, as it unveils its paywall in 2013, would do well to learn the lessons of Variety magazine. A paywall does not equate […]
Pandora & Subscriptions: Should’ve, Would’ve, Could’ve
By Tien Tzuo, CEO Pandora has had a rough quarter. The popular music streaming service has seen its finances dissected across business journals, its business model questioned, and a very public campaign to amend copyright law mocked by recording artists. Many believe that the solution to Pandora’s problems is to fight to lower […]
Why Data Matters
by Srini Vinnakota, Director of Product Marketing GoodData Context is everything. Perhaps you look at your subscription business and notice that you’ve been growing year over year beyond your predictions, have a steady stream of new customers, and assume everything is gravy. But you’re not looking at support costs, and if your expenses begin to […]