Uncovering New Revenue Opportunities With the Help of Usage Data
Learn how the proper application of analytics can yield new revenue opportunities from existing customers and a greater customer lifetime value.
Technology is the Engine of the World’s Biggest Economy, the Subscription Model is the De Facto Standard
by David Ryan, SaaSOptics The subscription business model isn’t new. What is new (and exciting) is that is has quickly become the de facto model for most software and content publishing businesses, and critically important for countless more technology companies. Technology is the engine of the biggest economy in the world, and the […]
How Usage Data Drives Revenue Growth in the Subscription Economy
So how much usage is enough to retain subscription revenue? To grow subscription revenue? To cross-sell other products? And at what point does usage decline create tier or seat churn? Product churn? Customer churn?