The Known Unknowns of Churn Prediction

     “Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown […]

The Pitfalls of Churn Rate: Lessons from Crunchyroll

By Reid DeRamus For a more detailed discussion of this topic, please visit Reid’s full post on the Ellation Blog. There is no silver bullet when it comes to improving user retention — it’s an ongoing cross-company effort and must be ingrained into the team’s culture. However, a flawed approach to measuring retention undermines any […]