From subscription management to monetization: Evolving our brand alongside our transformation
![](https://www.zuora.com/wp-content/uploads/2022/09/evolving-our-brand.jpg)
By Sergio Claudio, VP, Brand Experience When Zuora was founded in 2007, we had a vision that the world was on the verge of a monumental shift from ownership of products to access to ongoing services powered by recurring revenue business models. We coined it the “Subscription Economy.” Fifteen years later, these innovative business models […]