Key to the growth of a launched subscription service is testing – your pricing, your retention strategies, your customer experience. In this session pricing experts Simon Kucher will be joinged by Zuora's Chief Architect, Carl Gold and Audio Network's CTO, Matthew Hawn, to discuss topics such as: "What is the right balance of usage-based pricing?", "What data points should dictate iterations to the business?", "What are the technology enables both fast iteration and positive user experiences?".