Home : Subscribed London 2018
4th OCTOBER, 2018
Tobacco Dock, Tobacco Quay, Wapping Ln, London E1W 2SF
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Subscribed is the only global conference dedicated to recurring revenue-based business models, bringing together the disruptors, innovators and leaders of the Subscription Economy to share war stories, inspire successes and learn from one anothers' shared experiences.


Subscribed London 2018

8:00 – 9:30

Registration & Breakfast

Pick up your badge and start engaging with other Subscription Economy thought leaders.

8:30 – 9:25

Diversity Panel: Bringing Your Whole Self to Work

How do you create working cultures that allow everyone to feel comfortable being their true selves? How do make it safe for those with invisible differences? Join our panel of experts as we get to some practical responses to these critical questions.

09:30 – 11:00

Opening Keynote

These last 10 years have been nothing short of spectacular for the Subscription Economy.  Join Zuora CEO and published author of Subscribed, Tien Tzuo, as he and some inspiring guests share some insight into where their business models are now.

12:30 – 13:30

Networking Lunch

Mingle over lunch, meet our Subscription Economy partner community, & tour the Subscribed Showcase for the latest industry innovations.

11:30 – 15:30*

Breakout Sessions

Get practical advice on how to grow your subscription business and stay competitive with deep-dive breakout sessions designed for all business models. *Note that the breakouts start at 11.30 and will break for lunch.

Track B2B Subscriptions: Grow & Transform

In the old world, B2B businesses grew by selling more units, increasing the price of those units, and/or decreasing the cost required to make those units. The game has changed. If you’re a B2B subscription business looking to drive, scale, and sustain growth, join this track to learn how Finance, IT, Sales, Marketing & Operations are realigning around customers to architect businesses for growth. Speakers include Volkswagen Trucks & Buses, Thales & Medius.

Track B2C Subscriptions: Delivering Subscriber Value

B2C businesses now compete on delivering value, memorable experiences, and a seamless customer experience. So how do you continually ensure that exchanges with your customers are meaningful, leading to increased customer lifetime value? If you are a B2C subscription business, join this track to hear how to create a virtuous cycle of deepening subscriber relationships and translate that into revenues. Speakers include TIME Inc, DAZN & Husqvarna.

Track RevRec Summit

Companies today are struggling to keep up with the increasing complexity of revenue recognition. New business models (subscriptions, anyone?), international expansion and principle-based revenue recognition rules are driving companies to process automation to help perform the calculations, prepare accurate forecasts and reports and ensure compliance to the latest standards. Learn more about the many benefits of revenue process automation by RSVP-ing here.

Track Zuora User Summit

Drop in to our Product track to go deep on the Zuora product with our Product Managers, Customer Success and Global Services product experts. They’ll share the latest and greatest product releases, ways to work through common use cases, and real-world examples of customers use of Zuora products. And they’ll show you how our 1000+ customers are optimising their Zuora investment.

Track Subscription Ecosystem

Running subscription businesses can be challenging, but the Zuora ecosystem of partners can help you solve some of those challenges: In this track, we take an in-depth look at some of the challenges with our partners from JP Morgan, Worldpay, Xactly, and GoCardless.

4:00 – 5:00

Closing Keynote

Tien Tzuo retakes the stage to share his predictions for the next 10 years of the Subscription Economy. He will be joined by Dr Carl Gold, Chief Data Scientist and author of the Subscription Economy Index.

5:00 – 6:30

Closing Reception

Round out your Subscribed experience with a closing reception complete with entertainment, chilled drinks, and great conversation.

6:30 – Late

Subscribed Afterparty!

As we are celebrating the last 10 years of successes in the Subscription Economy, we couldn’t let you go without a party! Join us at the Steel Yard, sponsored by GoCardless, at we toast to the next 10 years!


Subscribed London 2018 is shaping up to be the best yet.

As always, you will hear the latest global subscription trends, stay ahead of industry disruption, and share stories with other leaders in the Subscription Economy. And for our 6th edition of this event, we’re pulling out all the stops! We’ll be sharing exciting speaker and event announcements very soon, but in the meantime, please RSVP by filling out the form below.

You’re registered! We look forward to welcoming you to Subscribed London.

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