Research Director
Laurie F. Wurster
Laurie Wurster is a Research Director in Gartner for the Technology and Service Provider Research organization. Her expertise spans several areas, including IT operations management (ITOM), open computing (open-source software [OSS]), licensing, entitlement management, electronic software delivery (ESD), project and portfolio management (PPM), and application development (AD) markets, and she advises vendor, invest and end-user clients on trends and opportunities. Ms. Wurster follows these markets with a worldwide view and advises business leaders on strategic go-to-market, branding and business models, as well as market opportunities in emerging markets.
Her extensive background as an IT professional (nearly 30 years) on both the supply and demand sides of the business enables her to provide solid real-world practical and actionable advice. Prior to joining Gartner, Ms. Wurster was an independent e-business consultant, working with small and midsize companies to determine Internet strategies for marketing, e-commerce and online (self-help) customer support. In addition to managing the design and implementation of these strategies, she conducted the market research and competitive and product analysis required to best position her clients’ Internet strategies.
12 years at Gartner, 32 years industry experience