REPORT – ZUORA

Subscription Economy Index™ Snapshot

The Subscription Economy Index™ (SEI), Zuora’s Subscribed Institute’s landmark index, tracks the rapid ascent of the Subscription Economy.

About This Report

This SEI Snapshot report (as of October 2022) analyzes growth metrics of SEI companies around the world, based on new data from the first six months of 2022, ending June 30, 2022.

Business models based on recurring revenue have provided resilience at critical moments of uncertainty, and enthusiasm for subscription-based services continues to grow, as seen by the companies that comprise the SEI.

In the first half of 2022, even as S&P 500 companies performed well, revenue growth for companies in the SEI still outperformed both S&P 500 companies and U.S. Retail sales. Revenue growth for companies in the SEI was 9% greater than companies in the S&P 500.

Highlights include:

Up-to-date subscription company growth versus the S&P 500 and Subscription Economy growth trends, including subscription acquisition, churn, and more.

See how Zuora helps companies grow five times faster than the S&P 500

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“Over the past few years, there’s been a lot of talk about subscription companies. Today, Zuora, a company that powers subscription-based businesses, which we wrote about in the magazine last year, launched an index to track what its CEO Tien Tzuo calls ‘the Subscription Economy.’”

“The breadth and depth of the data analyzed in this study speak to the rapid ascent of the Subscription Economy.” 

“Because Zuora is a company that collects a great deal of data, Tzuo is able to say with confidence that 70 percent of customer growth was attributable to expanding footprints (upsells, cross-sells, renewals) rather than to the addition of net new customers. Zuora anonymizes customer data to derive such insights, which it publishes as the Subscription Economy Index, or SEI.”

“Over the past few years, there’s been a lot of talk about subscription companies. Today, Zuora, a company that powers subscription-based businesses, which we wrote about in the magazine last year, launched an index to track what its CEO Tien Tzuo calls ‘the Subscription Economy.’”

“The breadth and depth of the data analyzed in this study speak to the rapid ascent of the Subscription Economy.” 

“Because Zuora is a company that collects a great deal of data, Tzuo is able to say with confidence that 70 percent of customer growth was attributable to expanding footprints (upsells, cross-sells, renewals) rather than to the addition of net new customers. Zuora anonymizes customer data to derive such insights, which it publishes as the Subscription Economy Index, or SEI.”