Podcast #6 - The Subscription Think Tank: James Counter- User centred Design
User Centered Design
James Counter – Creative Director of Product Development, Zephr
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our VP of Marketing, Sibel Ugur, interviews our Creative Director of product development, James Counter, to discuss how digital publishers can excel with user-centred design.
Why design consistency is so important for conversions and engagement
How to strike the right balance between ads and a good user experience
Which publishers do well with user design, and how to emulate them
Key steps to good user-centred design
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.