Podcast #5 - The Subscription Think Tank: Aled John- FT Strategies
Churn Prevention in a Crisis
Aled John – Deputy Managing Director of FT Strategies
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our VP of customer experience, Andreas Martin, interviews Deputy Managing Director of FT strategies, Aled John, to discover how the rise in living costs will impact subscription businesses, and how digital publishers can stay relevant and keep subscribers interested.
Why having an engaged customer base is so important for long-term success
Common churn triggers to look out for
Key steps to boosting subscriber engagement
Will data and automation ever replace the work of skilled editorial teams
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.