Podcast #4 - The Subscription Think Tank: Robert Manly- Amazon
Ad and Subs Tech
Robert Manly – Principal Product Manager, Amazon
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our VP/GM, Product & Engineering, Chris Scott, interviews the Principal Product Manager of Amazon, Robert Manly, to discover how Amazon gain a competitive edge with their data, and how Ad tech and Subs tech can work together in harmony.
How Amazon Advertising’s targeting extends into the broader internet
How the Amazon Advertising team interacts with the rest of the wider Amazon business
How Amazon Advertising use data analytics to give them an edge
How Ad tech and Subs tech can work together to achieve more
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.