Podcast #3 - The Subscription Think Tank: Julian Dickens
Resiliance in a Mature Market
Julian Dickens – Media and Communications Advisor
Welcome to the next episode in our Subscription Think Tank series!
In this episode, our Sr. Director, GTM Operations, Felix Danczak, interviews renowned media and communications adviser, Julian Dickens, to discover how telecom and streaming businesses use content and bundling strategies to attract and retain customers.
Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcome
How content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiences
The Washington Post’s 50 year subscription offer (and why packages like this might not be such a crazy idea)
The ‘test and iterate’ approach successful streaming businesses are using today
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.