Podcast #10 - The Subscription Think Tank: Marisha Lakhiani
Building Lifelong Communities
Marisha Lakhiani – VP Marketing, Mindvalley
Welcome to the next episode in our Subscription Think Tank series!
In this episode, we’ll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, building lifelong communities, conversion optimisation, churn, and marketing products during the economic squeeze.
Listen now to discover:
Why A/B testing stretches beyond what most marketers do
How to create bestselling products by listening to audience feedback
How Mindvalley built strong communities full of brand ambassadors
Marisha’a tips for a good upsell and cross-sell strategy
Why personalisation is becoming even more crucial today
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.