Welcome to the new Zephr Podcast Series: The Subscription Think Tank!
In this series, we’ll be interviewing experts from other subscription industries to gain valuable insights that digital publishers might have otherwise missed.
Each episode will delve into the success of a different subscription business, or uncover the secrets to solving some of the most challenging issues digital publishers face today.
In this launch episode, our VP of marketing Sibel Ugur will be interviewing Dipika Sawhney of Salesforce to discover why a customer-first approach is so effective in marketing today.
Why big tech companies are often ahead of the curve when it comes to subscriptions
What consumers look for from products today
How AI benefits subscription businesses
Dipika’s predictions for the future of subscription businesses
The Journey to Usership
The playbook for modernizing
monetizing, and scaling your subscription business
If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.