zuora + gocardless

The Value
of Choice

LIVE EVENT | September 29, 2022 at 9am – 2pm BST
Tobacco Dock, London
Join to understand how to navigate the often complex ambition of offering choice and the benefits of various monetisation and payment methods to acquire, engage and retain customers.

Adapting to customer preferences as a strategy for business growth.

In today’s expanding economy, customers are expecting more and more choice from businesses in both their personal and professional lives. The world of commerce is responding by launching more and more digital products and services globally.

Offering that choice without compromising on customer experience is easier said than done – now is the time to improve operational efficiency, create synergy and strategic alignment between all functions, from strategy to finance, product to operations.

Join this event to understand how to navigate the often complex ambition of offering choice and the benefits of various monetisation and payment methods to acquire, engage and retain customers.

Insights from top subscription experts.

Hear from Zuora’s leaders, global customers and experts across the Subscription Economy on the tangible next steps you need to future-proof your business and thrive in the next 20 years.
Amy Konary
SVP, Customer Business Innovation at Zuora + Chair Subscribed Institute
John Phillips
SVP, General Manager EMEA, Zuora
Bruce Warnford-Davis
Senior Director, EMEA Solution Consulting, Zuora
Gaurav Sonpar
Senior Subscription Strategist EMEA, Zuora
Luba Ignatova
Revenue Advisor, Zuora
Chris Wittman
Head of Global Customer Advocacy, Zuora
Daniel Wette
CEO, rankingCoach
Craig Niven
Director of Consumer Value, Future
Alon Binyamin
Financial Processes Development Lead, GoCardless
Ella Thomsen
Senior Product Marketing Manager, GoCardless
Pat Phelan
Chief Customer Officer, GoCardless
Even Walser
Chief Revenue Officer, GoCardless
Michael Bridgman
Director of Product Management, GoCardless

EVENT AGENDA

Calling Strategy, Finance and Product leaders

The experience will feature a stellar lineup of visionaries & technologists who are leading the growth of the Subscription Economy, and will share insights on the future ahead and how to build for it.

Schedule of events

LIVE EVENT | September 29, 2022 at 9am – 2pm BST
Tobacco Dock, London

8:30am – 9:00am | Arrival + Breakfast

9:00am – 9:15am | Opening

Speaker – John Phillips, General Manager EMEA, Zuora

9:15am – 9:45am | Monetisation Strategies + A Framework for Resilience in Uncertain Times

Speaker – Amy Konary, SVP, Customer Business Innovation + Chair Subscribed Institute, Zuora

9:45am – 10:15am | The New Era of Bank Payments

Speaker – Even Walser, Chief Revenue Officer, GoCardless

10:15am – 10:45am | Tea, Coffee Break

10:45am – 11:15am | Strategy – Master Choice – Define, Design & Deploy

Speakers – Gaurav Sonpar, Senior Subscription Strategist EMEA, Zuora + Ella Thomsen, Senior Product Marketing Manager, GoCardless

The customer’s relationship with the company is no longer just a moment in time, it’s an entire series of interactions, including future transactions and renewal decisions. In effect, the linear decision-making process has turned into a living, breathing, dynamic customer-centric journey.

This new world is about value— from the customer’s perspective. Understanding consumer preferences and using this to predict behaviour is something that best-in class businesses must do.

Join us to understand:

  • How companies monetise various business models
  • How to communicate value, create meaningful choices to effectively acquire customers
  • How to price for retention, manage churn and create upsell paths through pricing innovation.

11:15am – 11:45am | Finance Perspective: Embracing Risk

Luba Ignatova, Revenue Advisor, Zuora + Alon Binyamin, Financial Processes Development Lead, GoCardless

As leaders, and as businesses, we’re always going to face unforeseen issues that we can’t control.

But there are areas that we can take charge of, and that’s where we should focus our efforts. In doing so, we can better arm ourselves against many of the unpredictable challenges that might come our way and streamline our systems to follow a world that is ever moving and increasingly digital.

How can finance leaders overcome these challenges?

In this session we’ll take a look at:

  • Best practices around managing the order to revenue cycle
  • How you can take back control of your processes and future proof your payments systems
  • How to architect your order to revenue model so it delivers recurring revenue growth and profitability.
  • How you can streamline the entire payments process and brace yourself against failures and fraud.

11.45am – 12.45pm | Networking & Lunch

12:45pm – 1:15pm | What’s New & What’s Coming in Product

Speakers – Bruce Warnford-Davis, Senior Director, EMEA Solution Consulting, Zuora + Michael Bridgman, Director of Product Management, GoCardless.

The new era of payments – Zuora and GoCardless is committed to providing the best way for businesses to collect recurring payments. Using Zuora and GoCardless saves time and money by pulling money in directly with bank debit, and improves payment failure rates with intelligent retry logic.

In this session you’ll learn about the latest developments at GoCardless and Zuora.

1:15pm – 2:00pm | Customer Panel

  • Pat Phelan, Chief Customer Officer, GoCardless
  • Chris Wittman, Head of Customer Advocacy, Zuora
  • Craig Niven – Director of Consumer Value, Future
  • Daniel Wette – CEO, RankingCoach,
  • Matt Blake – National Sales Manager, Loopit

2:00pm | Closing Remarks

2:15pm – 3:00pm | Networking Drinks