The Value
of Choice
Adapting to customer preferences as a strategy for business growth.
In today’s expanding economy, customers are expecting more and more choice from businesses in both their personal and professional lives. The world of commerce is responding by launching more and more digital products and services globally.
Offering that choice without compromising on customer experience is easier said than done – now is the time to improve operational efficiency, create synergy and strategic alignment between all functions, from strategy to finance, product to operations.
Join this event to understand how to navigate the often complex ambition of offering choice and the benefits of various monetisation and payment methods to acquire, engage and retain customers.
Insights from top subscription experts.
Amy Konary
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John Phillips
John Phillips is the EMEA SVP Sales and General Manager at Zuora, a position he has held for over 6 years.
John has over 25 years of expertise in sales leadership and general management of businesses across SaaS, Enterprise and Open Source models. He has delivered exceptional results in high growth companies by developing and executing innovative strategies. During his tenure at Zuora he has been integral in its journey from VC funded through IPO and post IPO phases. Prior senior management roles at Oracle, EMC and OpenText both in Europe and US.
John holds a 1st Class Honors degree in Electronic Engineering from the University of Southampton, UK.
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Gaurav Sonpar
Senior Subscription Strategist EMEA, Zuora
Gaurav Sonpar is a Subscription Strategist based in Zuora’s London Office. He advises clients on different monetization strategies, pricing and packaging and customer experience design. Gaurav has worked with leading organizations across multiple industry sectors to deliver high-impact strategies to launch new business models and accelerate business growth.
Gaurav is also a member of Zuora’s Subscribe Institute and collaborates with leading academic institutions and industry peers, to conduct both qualitative and quantitative research on business transformation and maturity in the Subscription Economy. Prior to Zuora, Gaurav spent 14 years as a Strategy and Transformation Consultant with a range of professional services companies specializing in IT Services and Consulting such as Accenture, Cognizant and Tata Consultancy Services. Gaurav holds a Bachelor of Engineering and an MBA from Lancaster University.
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Chris Wittman
Head of Global Customer Advocacy, Zuora
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Daniel Wette
CEO, rankingCoach
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Craig Niven
Director of Consumer Value, Future
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Ella Thomsen
Ella is a senior product marketing manager focusing on delivering the ongoing value of GoCardless and advising customers on how to evolve their payments strategy. That means, developing a consistent narrative and a deep understanding of customer pains so that we can help people and businesses around the world develop and improve their processes.
Ella spends her time making sure we are not just solving basic payments functionality, but driving results in such a way that payments becomes an automated and seamless part of the customer journey, improving return on investment for businesses.
Before GoCardless Ella worked in the arts and charity sector for around a decade, she has a master’s degree in Cultural Studies, from Sorbonne in Paris and has always had a passion for understanding people across countries and cultures.
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Pat Phelan
Chief Customer Officer, GoCardless
Pat is Chief Customer Officer (CCO) at GoCardless. With over 20 years of experience in Customer Success, including prior roles at Bazaarvoice & Taleo, Pat joined GoCardless in 2019 with a wealth of expertise. Having also been CCO at Brandwatch, he’s no newbie when it comes to leadership roles.
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Even Walser
Chief Revenue Officer, GoCardless
With over 15 years of experience in sales, Even was most recently CRO at Decibel, before which Even held roles at Brandwatch (EVP Revenue), Topsy Labs (acquired by Apple) and Genius.com. Even has been at GoCardless since June 2020
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Michael Bridgman
Director of Product Management, GoCardless
Michael is the Director Product Management at GoCardless, leading a team of skilled Senior Product Managers whose role is to identify opportunities to improve outcomes for GoCardless’ customers. Michael has nearly a decade of experience in financial services and FinTechs, and he has a primary interest on the positive impact financial technology has on businesses and consumers.
Before his role at GoCardless, Michael was the first employee at Fundingxchange; rising to Head of Product for the SME lending marketplace and decision engine. He also has a Master’s Degree in Economic History from the University of Oxford.
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EVENT AGENDA
Calling Strategy, Finance and Product leaders
The experience will feature a stellar lineup of visionaries & technologists who are leading the growth of the Subscription Economy, and will share insights on the future ahead and how to build for it.
- How to Launch New Offerings.
- Start small, then act fast.
- How to Tailor Offerings for International Markets
- Making sure your systems can handle country-specific payments and processes.
- How to Refresh Your Pricing Strategy + How to Adopt Usage-Based Pricing.
- A clear picture of what success looks like, and a customer-first approach.
Schedule of events
8:30am – 9:00am | Arrival + Breakfast
9:00am – 9:15am | Opening
Speaker – John Phillips, General Manager EMEA, Zuora
9:15am – 9:45am | Monetisation Strategies + A Framework for Resilience in Uncertain Times
Speaker – Amy Konary, SVP, Customer Business Innovation + Chair Subscribed Institute, Zuora9:45am – 10:15am | The New Era of Bank Payments
Speaker – Even Walser, Chief Revenue Officer, GoCardless10:15am – 10:45am | Tea, Coffee Break
10:45am – 11:15am | Strategy – Master Choice – Define, Design & Deploy
Speakers – Gaurav Sonpar, Senior Subscription Strategist EMEA, Zuora + Ella Thomsen, Senior Product Marketing Manager, GoCardless
The customer’s relationship with the company is no longer just a moment in time, it’s an entire series of interactions, including future transactions and renewal decisions. In effect, the linear decision-making process has turned into a living, breathing, dynamic customer-centric journey.
This new world is about value— from the customer’s perspective. Understanding consumer preferences and using this to predict behaviour is something that best-in class businesses must do.
Join us to understand:
- How companies monetise various business models
- How to communicate value, create meaningful choices to effectively acquire customers
- How to price for retention, manage churn and create upsell paths through pricing innovation.
11:15am – 11:45am | Finance Perspective: Embracing Risk
Luba Ignatova, Revenue Advisor, Zuora + Alon Binyamin, Financial Processes Development Lead, GoCardless
As leaders, and as businesses, we’re always going to face unforeseen issues that we can’t control.
But there are areas that we can take charge of, and that’s where we should focus our efforts. In doing so, we can better arm ourselves against many of the unpredictable challenges that might come our way and streamline our systems to follow a world that is ever moving and increasingly digital.
How can finance leaders overcome these challenges?
In this session we’ll take a look at:
- Best practices around managing the order to revenue cycle
- How you can take back control of your processes and future proof your payments systems
- How to architect your order to revenue model so it delivers recurring revenue growth and profitability.
- How you can streamline the entire payments process and brace yourself against failures and fraud.
11.45am – 12.45pm | Networking & Lunch
12:45pm – 1:15pm | What’s New & What’s Coming in Product
Speakers – Bruce Warnford-Davis, Senior Director, EMEA Solution Consulting, Zuora + Michael Bridgman, Director of Product Management, GoCardless.
The new era of payments – Zuora and GoCardless is committed to providing the best way for businesses to collect recurring payments. Using Zuora and GoCardless saves time and money by pulling money in directly with bank debit, and improves payment failure rates with intelligent retry logic.
In this session you’ll learn about the latest developments at GoCardless and Zuora.
1:15pm – 2:00pm | Customer Panel
- Pat Phelan, Chief Customer Officer, GoCardless
- Chris Wittman, Head of Customer Advocacy, Zuora
- Craig Niven – Director of Consumer Value, Future
- Daniel Wette – CEO, RankingCoach,
- Matt Blake – National Sales Manager, Loopit