ZUORA PRESENTS
Subscribed Live!
How to monetise in the post-subscription age
London Event: 180 Studios | London, UK | 24th Sept. | 8:30-17:00 BST
Why attend Subscribed Live! 2024?
We subscribe to modern business. Subscribed Live! draws a diverse cross-industry community of executives, leaders, and experts who subscribe to doing business in a way that is both customer-centric and future-proof.
Join us in London as we unpack how companies should monetise in a post-subscription age amid a fast-evolving market landscape and changing consumer expectations.
Through the main stage keynote speeches and the small-group interactive sessions, you will learn, explore, and exchange insights with your peers.
With a focus on customer relationships and diverse monetisation models, you will also leave with the strategies, knowledge, and tools to create recurring growth through an approach we call Total Monetisation.
Speaker lineup
CTO
Nashitha Suren
SVP, Global Partnerships & Alliances
Vice President, Global Head of Marketing
Vice President, Global Head of Marketing
Check back as our new speakers are confirmed.
Learn strategies to create recurring growth
We all feel it. Modern business requires a different approach to monetisation (the way we create value for our customers, go to market, and generate revenue). This event will deep dive into:
Achieving staying power
In a competitive market, the secret to longevity is figuring out how to turn your recurring relationships and recurring revenue into recurring growth.
Embracing Total Monetisation
We believe recurring growth is best created through Total Monetisation, a strategy to align and evolve monetization with demand. Learn how to adopt this strategy and who is doing it well.
Launching a dynamic mix of models
It’s no longer a question of subscriptions, consumption, OR one-time transactions. See how the most successful companies employ and experiment with a combination of all three.
Monetising AI for profitability
As companies race to develop and launch AI offers, many are missing the opportunity to align their pricing with the unique value of the technology. Learn how the winners in this space are overcoming the hurdles of operational costs and lower profit margins with proven, flexible monetisation strategies.
Hear from leaders in the Subscription Economy®
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Experience 180 Studios in London
Zuora will take over the heart of London’s creative community – the iconic 180 Studios. This cultural centre, housed in a transformed Brutalist building, will serve as the backdrop for a full day of inspiration and community building.
Attendees will explore and exchange insights on modern business and monetisation through keynote speeches by industry experts and interactive sessions. You can sign up during registration if you’d like to attend in person.
Or tune-in remotely
Agenda at a Glance
8:30 – 9:30 | Registration & Breakfast
9:30 – 12:30 | Mainstage Keynotes
12:30 – 13:30 | Networking Lunch
13:30 – 15:40 | Subscribed Institute Breakout Sessions
15:40 – 17:00 | Networking Reception & Expo
Overview of Sessions
Evolving with Demand: Modern Business and Total Monetisation
Presented by Zuora’s SVP & GM of EMEA Simon Blunn
Our new normal, modern business, is defined by a fundamental change in how we think about monetisation. To have staying power in a competitive market, modern businesses need an approach to monetisation that is both customer-centric AND future-proof. The ultimate goal for a modern business: turn recurring relationships and recurring revenue into recurring growth. The best approach for modern businesses is one called Total Monetisation: a process of creating value through a dynamic range of offerings leveraging a mix of monetisation models to continuously align and evolve how you monetise with customer demand.
In this session, we will be joined by Gopalratnam VC, Executive Vice President and Global CIO at Philips
Monetisation Outlook & Recurring Growth Strategies
Presented by Zuora’s SVP, Marketing & Subscribed Founder, Amy Konary
For many, a “Total Monetisation” approach means moving beyond traditional subscription models to fuel more sustainable, recurring growth. A truly modern business is one that can quickly navigate immediate market challenges, and also anticipate customer demands. Discover why a future-focused approach must be grounded in adaptable business models. We will be sharing data from Zuora’s SEI Report, Results from an upcoming Consumer Survey, and the latest insights from Ventana Research (an ISG Company).
In this session, we will be joined by Stephen Hurrell, Research Director at ISG (Information Services Group)
Enabling Total Monetisation: Pushing Boundaries with Zuora’s Monetisation Suite
In this session, we will discuss the power of data-driven decision-making. You will learn how to collect and utilize an understanding of your customer needs to effectively inform pricing and packaging strategies. You will discover how aligning offerings with customer preferences fosters targeted, value-driven solutions that promote conversion and retention. Walk away equipped with practical strategies to propel your business forward in today’s competitive landscape.
HEART by MTM: Growth Framework for Healthy Acquisition and Retention
Presented by Caroline Wren, Managing Director at MTM
MTM, the trusted insight and strategy partner for the world’s largest companies, has released HEART by MTM, its groundbreaking new growth framework for healthy acquisition and retention for subscription and digital services brands. The proprietary framework uses seven brand experience drivers providing actionable insights on which strategies to double down or pull back on, who’s doing it well and who to be inspired by, so brands can take swift action to drive growth. You’ll hear about brands with effective new ways of addressing the most existential challenges of any subscription or digital services business — healthy acquisition and retention – and you’ll hear about real-world application of MTM’s framework through a blend of custom research with first-party data.
Breakout Panel & Discussions
Brought to you by The Subscribed Institute
We recognize the unique challenges and opportunities that today’s business landscape presents. The Zuora Subscribed Institute serves as a dynamic modern business think tank for executives to exchange ideas, data, and forge valuable connections to stay ahead. Our exchanges are more than just a platform to listen to exceptional keynotes—although those are guaranteed.
We offer an interactive environment where you can engage in small group discussions led by Zuora experts. You can self-select groups, ensuring you connect with individuals who share your interests and challenges. You will have the option to participate in two sessions during the afternoon. By participating, you’ll expand your professional network and gain actionable insights that are immediately applicable to your work.
Moderated by Michael Mansard, Zuora’s Principal Director of Subscription Strategy
Integrating artificial intelligence (AI) technologies has become more than just a trend. It’s necessary to stay competitive and meet consumer expectations. The ultimate goal for sustainable and customer-centric Monetisation is ensuring that pricing correlates directly with the tangible benefits and outcomes that customers experience.
ERP Modernisation: Building a modular monetization stack for streamlined O2R processes
Moderated by John Philips, Zuora’s SVP Global Alliances
As modern businesses strive to drive recurring growth, CIOs, CFOs, and COOs focus on boosting top-line growth through creative monetisation strategies while simplifying operations and modernising IT to reduce Total cost of ownership (TCO) and increase profitability. Upgrading an ERP system, a daunting and expensive project, is often delayed until no other options remain. This session will discuss accelerating decision-making for modern ERP needs, focusing on the complex order-to-revenue system.
Streamlining Payment Success: Strategies to lower costs and reduce friction
Moderated by Andreas Martin, Senior Director, Solution Management at Zuora
As competition intensifies and consumer expectations rise, B2C companies must streamline their payment processes, reduce costs, and enhance customer experience to remain competitive in a demand-driven market. Learn practical strategies for streamlining payment processes to lower costs, reduce friction, and enhance security; ultimately improving conversion rates and customer satisfaction.
Revolutionizing Retention: Using data to create value and drive engagement
Moderated by Johnathan Harris, CEO & Founder Sub(x)
With subscribers increasingly viewing services as temporary, it’s crucial to provide value with every interaction. Adapting to their changing needs and personalizing their experience requires a deep understanding of your customers and the right technology to experiment and scale effectively. In this session, we’ll explore how you can use customer data to drive growth and resilience. We’ll discuss how economic pressures and shifting consumer behaviors impact businesses, and the crucial role of AI in creating personalized customer experiences
The GenAI Revolution and the Quest for Sustainable Monetisation
In this session, we will be joined by
- Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys
- Akshay Patel, Global SaaS Strategist (GenAI & Executive Transformation) at AWS
The Ugly Truth About SaaS Pricing: Lessons Learned and Common Mistakes
In this session, we will be joined by:
- Shah Choudhury, Senior Manager of Product & Pricing Strategy at Salesforce
- Brian Russell, Vice President of Pricing at Mainsail Partners
- Evan Scott King, Process Lead, Quote-to-Cash at Zuora
The Journey to Exit Readiness
In this session, we will be joined by:
- Erik Samuels, Director of Deals – Capital Markets & Accounting Advisory Services at PwC
- David Crowell, Partner – Cloud & Digital Lead-to-Revenue at PwC
Preparing for a liquidity event in the current market landscape? Looking to understand what it takes to prepare your organization for not only “going public”, but “being public”? Hear directly from PwC on the state of the market, how to uncover, prioritize, and address long poles to IPO readiness and transform your revenue system landscape for scale. Whether an IPO, acquisition, or a dual track approach may be on the table in your company’s future, this session is for you. Join Mike from Zuora and Erik and David from PwC in a stimulating panel on how to proactively drive your growth and secure your future through successful exits.
Zuora’s Subscribed Institute Exchange
We recognize the unique challenges and opportunities that today’s business landscape presents. The Zuora Subscribed Institute is a dynamic modern business think tank for executives to exchange ideas, discuss data, and forge valuable connections to stay ahead. Our exchanges are more than just a platform to listen to exceptional keynotes—although those are guaranteed.
We offer an interactive environment where you can engage in small group discussions led by Zuora experts. You can self-select groups, ensuring you connect with individuals who share your interests and challenges. These sessions are designed to facilitate a deeper understanding of key topics, enabling you to share experiences and strategies with peers.
By participating, you’ll expand your professional network and gain actionable insights that are immediately applicable to your work. Stay tuned as we finalize an agenda to enhance your capabilities and prepare you for future challenges.
Zuora Customer Roundtable
Breakout Session
Zuora Customer Roundtable
Moderated by Zuora’s Solution Architects
Adopting Zuora’s Latest Innovations – Meet with Zuora’s Solution Architects on how you can leverage the latest and greatest Zuora technology. In this roundtable discussion, you’ll speak with our experts and fellow customers about the benefits and path to utilizing the most current and powerful Zuora product capabilities to tackle your business needs without compromising timelines and budgets.
A Better Zuora Developer Experience – You’ve spoken, and we’ve listened! In response to your valuable feedback, we’ve made quite a few recent improvements aimed at making developers’ lives easier, including a new and improved Zuora Developer Center, CI/CD with Zuora for Git, and rules and functions natively in Zuora with Extension Studio. Hear from our product experts about these and upcoming benefits for developers.
Experience 180 Studios in London
Zuora will take over the heart of London’s creative community – the iconic 180 Studios. This cultural centre, housed in a transformed Brutalist building, will serve as the backdrop for a full day of inspiration and community building.
Attendees will explore and exchange insights on modern business and monetisation through keynote speeches by industry experts and interactive sessions. You can sign up during registration if you’d like to attend in person.
More to come on detailed agenda.
Subscribed Live London
Register your interest for Subscribed Live London on September 24, 2024.
In the next few weeks, we will share more details about the hybrid event – including further speaker announcements and agenda updates. Be the first to know when registration is officially live and have the chance to sign up to join us virtually or in person in London.
After we receive your request, our team will be in touch to confirm your registration for Subscribed Live.
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