Event
June 9th @ 8:00am - 10:30am BST

Media Breakfast: Growth Strategies to Monetize Content & Services

Calling leaders from OTT, Gaming, Publishers, News and information services, Cable Ent and Sports companies!

Blueprint for Success - Monetization strategies to keep subscribers coming back for more content and personalized experiences.

Today’s Media, Entertainment and Information Services companies are facing digital transformation and need to redefine their business models, with the objective to convert consumers or digital followers into premium customers to create long-term value.

Stable subscription revenue enables re-investment in the very thing that keeps subscribers coming back, content and experiences. The most successful media companies ensure long term revenue predictability and growth through subscriptions and data insights

Join us for an exclusive breakfast discussion with Jennifer Copper, Vice President Industry Strategy Zuora, Gaurav Sonpar, Senior Strategist, Subscribed Strategy Group (SSG), Tom Carpenter, Principal Consultant Clarasys and Ken Lum, Program Manager, Customer Experience Zephr to delve into:

--> Content monetization strategies: The ability to convert audiences, onboard and retain key subscribers, personalize multi-channel offers and monetise quality content to achieve an ideal revenue-mix.
--> Considerations and challenges: Learn practical steps while moving to a subscription based model to improve your NRR and scale your recurring revenue.
--> Data and Advice: Discover how leading businesses leverage data to understand and unlock their customer potential.

Date: Thursday 9th June 2022
Time: 08:00 - 10:30
Location: The Drawing Room at Fortnum & Mason.

Don't miss out, your data and content is your future!
Consumers want content anywhere, anytime and on any device.
We hope you can make it.

Speakers

VP Industry Strategy & Marketing

Jennifer Cooper

Zuora

Senior Strategist, Subscribed Strategy Group

Gaurav Sonpar

Zuora

Principal Consultant

Tom Carpenter

Clarasys

Program Manager

Ken Lum

Zephr

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