Advertising revenues are declining and subscription revenues are growing. While free tiers and ad-supported models can be excellent for building subscriber relationships in early days of growth, it’s hard to build a business on fluctuating revenue. The most successful media companies ensure long term revenue predictability and growth through subscriptions. Stable subscription revenue enables re-investment in the very thing that keeps subscribers coming back, content and experiences.
Download this datasheet to learn how Zuora helps Media & Entertainment companies shift from ads to subscriptions on the journey to userhip by:
- Converting free to paid subscribers
- Increasing subscriber lifetime value
- Minimizing passive churn