Report - Zuora
CPG REPORT: DIRECT-TO-CONSUMER SUBSCRIPTION BUSINESS MODELS
New research by Deloitte Digital and Zuora on consumer preferences for subscriptions in the consumer packaged goods (CPG) sector
Most reporting on CPG subscriptions has focused on box subscriptions. What’s missing is a broader analysis of consumer attitudes toward subscription services as a whole, and where CPG fits into that landscape.
To help fill this knowledge gap, Zuora partnered with Deloitte Digital to conduct an international survey of 6,000+ consumers to investigate trends in consumer attitudes toward CPG.
Report highlights include: