Report - Zuora


New research by Deloitte Digital and Zuora on consumer preferences for subscriptions in the consumer packaged goods (CPG) sector

For the CPG sector, the transition to subscription products is still in early stages. This means there is pressure to build direct relationships with customers now — before the competition does.

Most reporting on CPG subscriptions has focused on box subscriptions. What’s missing is a broader analysis of consumer attitudes toward subscription services as a whole, and where CPG fits into that landscape.

To help fill this knowledge gap, Zuora partnered with Deloitte Digital to conduct an international survey of 6,000+ consumers to investigate trends in consumer attitudes toward CPG.

Report highlights include:

  • The growing popularity of CPG subscriptions — and the category leader(s)
  • What drives CPG subscription decision-making
  • The future of brand loyalty
  • CPG’s massive cross-selling opportunity
  • Optimizing experiences (not just products)
  • How CPG businesses can successfully monetize direct-to-consumer relationships