Buying behaviors have shifted from owning physical products to accessing ongoing services. This shift has transformed the way businesses sell from one-time product sales to ongoing customer relationships, adding complexity to the selling process. Sales teams are no longer focused on configuring product features but rather service terms that change over time and impact financial operations too. Zuora CPQ is purpose built to address the challenges of monetizing services while ensuring both sales and finance teams are aligned from quoting to billing, payments, and revenue recognition.
“The ability to talk to more customers to close more deals is what helps us to grow quickly. That’s absolutely critical to our success. Zuora is one of the key factors enabling that.” – Marcel Weiland, Product Manager, Riskalyze