eBook
SUBSCRIPTION PRICING STRATEGIES TO GROW CONSUMER USAGE
Research from Yale School of Management on Subscription Pricing Best Practices for B2B and B2C
As consumer preferences continue to shift from products to services, how can subscription businesses adjust pricing levers to increase customer lifetime value (CLV)?
In this ebook, pricing experts from Yale School of Management share best practices for pricing, and its impact on retention.
Key highlights include:
- The relationship between subscription pricing and revenue growth
- “First order” questions to establish your pricing foundation
- 4 tips to drive customer stickiness
- How and why bundles are so effective