Finance teams are under mounting pressure to unlock growth. Between macroeconomic uncertainty, shifting global markets, and the rise of AI, the stakes have never been higher.
To stay ahead, finance leaders must go beyond closing the books and lead change across the business. That means modernizing the order-to-cash (O2C) process to enable new pricing models, reduce revenue leakage, and monetize at speed.
In this exclusive interview, Jane Koltsova, former Revenue Controller at PagerDuty and Salesforce, joins Andrew Dailey, Managing Director at MGI Research, to share how finance leaders can step into a more strategic role and own transformation from the inside out.
What you’ll learn:
- Why finance, not IT or sales, should own order-to-cash innovation
- How to identify and stop revenue leakage across the lifecycle
- Where AI, pricing strategy, and global scale intersect
Why the traditional O2C model falls short in a usage-based economy