Where is the value potential of IoT?

A look at McKinseys study "Unlocking the Potential of the Internet of Things"

The total value impact of the Internet of Things will reach somewhere between $3.9 to 11.1 trillion per year by the year 2025. In addition to impacting our lives as consumers, this business shift will drive new business models across industries.

In this brief editorial, Rich Becker, VP IoT Strategy and Solutions at Zuora, digs in to the McKinsey study, “Unlocking the Potential of the Internet of Things,” to examine the fundamental, systemic shifts that businesses need to make to succeed with IoT.

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