Webinar | ondemand
Forrester Research on Value-Based Pricing for Digital Services
The fundamentals of using subscription pricing as a growth weapon
There are profound differences between asset-based pricing strategies and those of digital services. Good pricing models can improve B2B subscription renewals, align with your service’s business value, and balance simplicity with accuracy. They blend science with art.
Join Guest Speaker Duncan Jones, VP and principal analyst at Forrester Research, Inc., for a sharp, informative taking on the fundamentals of using subscription pricing as a growth weapon.
Join the webinar to learn:
- How to identify customer business case factors that drive ROI
- How to take advantage of optional extras to boost revenue
- How simplistic pricing schemes can lead to money left on the table
- How to avoid common pricing page mistakes