Subscriptions are more than a financial model, they represent a new way of defining relationships between customers and providers. Today's customers aren’t simply buying a product, they’re committing to a relationship with a brand. For providers, finding ways big and small to demonstrate that you understand your customer and care about their needs will build trust and loyalty over time. This includes identifying the best way to align price and value of their offerings. Fortunately, subscription companies have a range of tried and true options available to them, including flexible, usage-based pricing models.
What you’ll learn:
- Variety of pricing models to use
- Usage-based pricing concepts and strategy
- Subscription economy data and benchmark
- Best practices to create and deliver usage-based pricing