Unify: A Zuora Customer Story

Featuring Paul Cunningham, CMO at Unify

About the Video

Unify CMO, Paul Cunningham, on fundamentally altering their business model to get into the cloud and SaaS.

We had so many processes and people that were already optimized for the historical business model—but we didn't have a business model or processes that were optimized for this new cloud subscription model.

Paul Cunningham, CMO Unify