eBook
Think Like a CTO
How successful media and publishing CMOs are thriving in the digital age
As marketing and commercial teams in digital publishing become increasingly reliant on technology to drive business objectives, team collaboration and mutual understanding become more critical than ever.
This is especially true for CMOs who often struggle to keep up with the changing role of technology and the complex tech lingo.
To improve communication between commercial and technical teams, publishers need to get up to speed with the changing role of the CMO and learn how to think like a CTO.
Download this eGuide to:
- Learn the different strategies for integrating new technology, and find out which is right for you.
- Learn how to ensure your budget is used wisely on tech that truly moves the needle.
- Learn how to speak the tech lingo and get CTOs ‘on-side’.