The 2020 edition of the Subscription Economy Index™ (SEI) finds that subscription companies on average are growing revenues up to 6x faster than S&P 500 benchmarks, amid the global economic recession. For the CPG & Retail sector, this transition is still in the relatively early stages, which is why there is a growing urgency to forge relationships based on customer experiences they themselves have created if they want to succeed. But what constitutes a positive subscriber experience?
While there is plenty of room for growth, businesses that see a decline in their customer lifetime value figures will need to innovate beyond the classic box subscription model —often seen as a silver bullet. In today’s DTC reality, there is more than one way to increase incremental value to consumers over time —but the pressure is on to do it right.
Download this video to hear how our expert panelists uncover best in class strategies to launch a viable subscription model. In this session, you’ll walk away knowing:
- The growing popularity of DTC subscriptions — and the category leader(s)
- How to pivot from traditional loyalty to customer added-value long term
- The key considerations for engaging new customer journeys with an iterative go-to-market model