The Subscription Pricing Playbook for Raising Prices

When is the right time to raise prices, and what’s the best way to do it — without ticking off your customers?

In this concise ebook, Zuora CEO Tien Tzuo partners with leading subscription pricing experts to provide 5 best practice considerations for raising subscription prices, from creating upsell paths to pricing segmentation, and more.

With insights and practical advice from:

  • Robbie Kellman Baxter, Strategy Consultant and Author of “The Membership Economy” and “The Forever Transaction”
  • Mark Stiving Ph.D., Chief Pricing Educator at Impact Pricing LLC
  • Chris Hopf, CPP, Founder at PricingWire
  • Carl Gold, Chief Data Scientist at Zuora
  • Natalie Louie, Senior Director Product Marketing at Zuora

Don’t consider raising prices without first downloading this eBook!