For media companies, “in today’s world, it’s almost not enough to have all that [content] unless you have access to your consumer.” - Disney CEO Bob Iger
Quality content is obviously important for media companies. But what’s really important is the number and quality of subscriber relationships.
Successful media companies live and die by usage and engagement, using consumer data to create more customized experiences that can be better monetized.
Download this free chapter excerpt from “Subscribed,” by Zuora Founder and CEO Tien Tzuo to learn how successful media companies connect with their customers.
- A brief history of media: the glory days, the implosion, and the rebound
- The power of niche content
- Applying Eric Ries’s Lean Startup method to media
- Case studies from Netflix, DAZN, Crunchyroll, and more