Report - Zuora
The End of Ownership - U.S.
U.S.-specific results from an international survey of twelve countries on changing consumer preferences in the Subscription Economy
The Subscription Economy is alive and well in the U.S. In addition to cost-savings, U.S. consumers crave convenience and simplicity - the freedom to enjoy experiences over ownership.
A deep dive survey conducted by The Harriss Poll of 2,000+ adults showed that while access over ownership is clearly preferred in the U.S., every generation has different motivations for subscribing to services.
Check out the full survey results to find out how preferences toward access over ownership is playing out in the U.S. - and the implications for your business.