Book Chapter


Free chapter from the national best seller “Subscribed.”

Transformation is a new opportunity. You are in the right place, at the right time. 

Today we’re in a pivotal moment in business history, one not seen since the Industrial Revolution. Simply put, the world is moving from products to services. Subscriptions are exploding because billions of digital consumers are increasingly favoring access over ownership, but most companies are still built to sell products. They’re set up wrong. As a result, huge opportunities are up for grabs.

In his first book chapter, Tien Tzuo, CEO and Founder of Zuora, explores the changes that mark the difference between living or dying in the Subscription Economy.

Highlights include:

  • Shifting your business model from a product to a customer focus 
  • Tearing down departmental silos 
  • Case studies from Ford, Disney, GE

Download the free book chapter now!

Thank you

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