The Subscriber-Focused Delivery Model

12 Lessons for Launching a Successful Subscription Offering

In a subscription business, customers are at the heart of everything you do. And keeping them happy is what will ensure your long-term success in the Subscription Economy.

If you’re looking to make the shift from a traditional product-focused business model, you’ll want to learn what it takes to delight your customers and provide the types of services and experiences that inspire brand loyalty and increased sales.

For this paper, we analyzed data from hundreds of successful subscription businesses to uncover the top 12 things subscription businesses can do to thrive, like:

  • Using smart discovery questions to really get to know your customer
  • Removing hurdles to purchase with no-hassle offerings and services
  • Avoiding subscriber churn with flexible subscription offers
  • Creating an onboarding strategy that keeps your customers loyal

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michael mansard

Principal Director, EMEA Chair of the Subscribed Institute

Nickolas Cherrier

APAC Chair of the Subscribed Institute