Sustainability and environmental responsibility have changed from a “nice to have” to an economic imperative. It’s easy to see why some companies (Philips, Synsam, Grundfos, etc.) are already embracing new circular subscription-based innovations to ensure their continued growth and relevance, amid client-conscious consumers.
But for many others — the business case for further adoption is lacking. Today’s consumer and corporate business buyers are quick to cancel services that don’t deliver a superior customer experience. With very little perceived value, key investments are being lost.
Our seasoned industry panelists will unpack this and more. Download the video to hear their shared perspectives!
You’ll walk away knowing:
- How to assess the potential for circular business opportunities, regardless of where you are in your journey
- Which key pricing strategies will help your business monetise the value it creates, making it viable and able to scale
- Lessons learned from sustainable first-movers!