Surviving to Thriving: Key Considerations for Launching a Subscription Service

According to Zuora’s latest Subscription Impact Report, recurring revenue businesses are proving to be more resilient in tough market conditions than traditional product revenue-based models. Businesses in every industry are looking for ways to transition away from one-time transactions and into enduring relationships based on the premise of continuous value delivery.

While transformation is inevitable, the path to transformation is not. There are many different strategies to get you to a subscription model— with no one-size-fits-all approach—but the pressure is on to do it right.

Join us for an interactive discussion with our guest speaker Mohamed Beshir, Director of Quote to Cash at Accenture, and Bruce Warnford, Director Sales Engineering at Zuora, who will walk us through their experience of working with key decision makers looking to launch subscription services and share:

• The key considerations for planning a strategic vision and go-to-market model
• Navigating transformation change and aligning your own internal organisation
• Planning a project approach for fast iterative design