Subscription businesses have seen immense business success over the last few years and are seeing steady growth even during the COVID-19 crisis. The subscription model is proving to be very resilient in these uncertain market environments that demand a great deal of flexibility from businesses and value predictable and steady revenue streams.
Wolfgang Ulaga, Senior Affiliate Professor of Marketing at INSEAD and Michael Mansard, EMEA Chair of the Subscribed Institute argue that the Subscription Economy is the future of business and the winners will be companies that make bold decisions and act quickly in response to changing market conditions.
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