Subscription businesses have seen immense business success over the last few years and are seeing steady growth even during the COVID-19 crisis. The subscription model is proving to be very resilient in these uncertain market environments that demand a great deal of flexibility from businesses and value predictable and steady revenue streams.
Wolfgang Ulaga, Senior Affiliate Professor of Marketing at INSEAD and Michael Mansard, EMEA Chair of the Subscribed Institute argue that the Subscription Economy is the future of business and the winners will be companies that make bold decisions and act quickly in response to changing market conditions.
If you're a business leader interested in future-proofing your business, download this ebook to:
- Learn what makes subscription businesses so resilient and why the current crisis is an opportunity for subscription business growth
- Understand a framework that helps companies identify the direction in which they can grow and determine how to get there based on where they are today
- Deep dive into the four strategic growth levers (based off the Ansoff Matrix) that organizations should consider to succeed with subscription business models
- See how subscription companies around the world are using the four levers to succeed in the current market.