Webinar | ondemand

Subscription Pricing Strategies To Grow Consumer Usage Of Your Products

Featuring Yale School of Management

Everyone is a consumer in today’s world and businesses are vying for their attention.

Getting a customer's attention is the first step, and getting them to keep using your subscription service is the ongoing challenge. The Yale School of Management has been studying the data behind what drives consumer behavior and psychology in the Subscription Economy. Their research shows how you price your product directly impacts how a consumer uses your product. How do businesses then take this data to design their subscription pricing in order to maintain and grow their consumers’ usage and lifetime value?

This webinar will take a deeper dive into this topic and unlock key learnings you can apply to your pricing strategies.


Natalie Louie

Senior Director, Product Marketing


K. Sudhir

Professor of Marketing and Professor of Private Enterprise & Management

Yale School of Management

Sang Kim

Professor of Operations Management

Yale School of Management

Seung Yoon Lee

Ph.D. Student in Quantitative Marketing

Yale School of Management


Enjoy the webinar.