Report - Zuora

Subscription Impact Report: April Edition

How COVID-19 has Impacted Subscription Companies

The latest edition of the Subscription Impact Report shows trends of how COVID-19 has impacted subscription growth from March 1 - April 30, 2020 compared to the previous 12 months.

The report dives into trends across Software, Media, IoT, Education, and various other industries over these past two months. Additionally, we examine how subscription businesses have responded to the COVID-19 crisis, and actions taken to focus on long-term customer retention.

Highlights include:

  • Up-to-date subscription growth rates across various industries prove that subscriptions remain resilient amid COVID-19
  • Half of companies have not seen a significant impact on subscription growth, and 20% are seeing an accelerated growth rate, while the remaining see a deceleration
  • Despite the initial impact of COVID-19 on subscription growth, industries are seeing a return to normalcy with the report including April data
  • Learn the three most common COVID-19 responses that subscriptions companies have enacted to drive longer-term customer retention


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